Most of my boo-boos are private - just me and maybe one or two other people know about each of them - so it's not too bad usually. Some folks don't stop there - they make HUGE spectacles of their mistakes and I suppose that's even worse. I did think this one was funny, except that I feel bad for the dodo that did it.
From The Independent (click the link to read more)...
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There were red faces on the editorial board of one of Germany's top scientific institutions, the Max Planck Institute, after it ran the text of a handbill for a Macau strip club on the front page of its latest journal. Editors had hoped to find an elegant Chinese poem to grace the cover of a special issue, focusing on China, of the MaxPlanckForschung journal, but instead of poetry they ran a text effectively proclaiming "Hot Housewives in action!" on the front of the third-quarter edition. Their "enchanting and coquettish performance" was highly recommended.via within the cranium
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